About L5

AI. Operated.

L5 operates AI on service management platforms for mid-market organizations. Outcomes every week. We work on Zendesk, ClickUp, and Workday, the platforms built for the work IT, HR, and Finance teams actually do. We assess where you are, get your first use case live, and operate your platform to drive outcomes every week. 600 customers.

We are

An AI Operator.

A new category. Not advisory. Not implementation. Not managed services. All three, running simultaneously, with one party accountable for the result.

We serve

600+ customers. Most mid-market. Some you know.

Scale AI, LinkedIn, Mayo Clinic, MassMutual Ascend, Tampa International Airport. Most are organizations like yours that your peers have not heard of either.

We believe

Advisory, implementation, and ongoing operations are inseparable.

No existing category covers all three with one party accountable for the outcome. That is the gap L5 was built to fill.

We commit

To outcomes in the SOW. Measured after every Drive.

Not activity. Not hours. Not tickets. That accountability is written into every engagement before work begins.

That is how we introduce ourselves. That is how you can introduce us.

Trusted by

Scale AI · LinkedIn · MassMutual Ascend · Tampa International Airport · McAfee · Mayo Clinic · PandaDoc and 600 more

Partnered with

Zendesk · ClickUp · Workday · Outreach · NinjaOne

The Team

Anu and Bipin built INRY into one of the fastest-growing professional services firms in the US before its acquisition in 2024. Most of the leadership team followed them from that journey. Anthony Torsiello has been part of Bipin and Anu's world since the ServiceNow ecosystem days. When L5 needed an advisor who understood the partner landscape from the inside, Anthony was the call. Bipin and Ron Mechling have known each other for over 20 years. When Bipin needed a growth leader and Ron needed a platform for hypergrowth, the choice was obvious. The team reflects one common thread: people who had options and chose L5.

Founders

Bipin Paracha

Co-Founder

BLOOMBERGAs Featured On

Harvard Business School. HP, Wipro. Co-founded INRY, one of the fastest-growing professional services firms in the US. 30 years in enterprise technology. Patents in 360 degree view of a customer.

Anu Bulusu

Founder

Harvard Business School. Deloitte, Microsoft, HP. Co-founded and led INRY as CEO before its 2024 acquisition. 30 years building and scaling enterprise technology businesses. Author, Sticking On.

Leadership

Ron Mechling

Chief Revenue Officer

Simeio, NetSuite, Upland Software. Doctorate in Executive Leadership. 20+ years building enterprise technology revenue organizations.

Anthony Torsiello

Advisor

Zscaler, ServiceNow. SVP Partnerships and Alliances. Enterprise-scale channel and alliance leadership across the SaaS market.

Pranav Rajguru

Chief Financial Officer

Grant Thornton, INRY. Deep experience scaling financial infrastructure for high-growth technology firms.

Pulkit Keshar

Director, HR and Operations

Deloitte, Morgan Stanley, Bain, INRY. IIM Calcutta. Leads global HR, finance, and operations.

AI Operators

Nick Johnson

Delivery Manager

Running ACT Drives across active client engagements. Every Drive closes the gap between where a customer is and Level 5.

Carey Grant

Delivery Manager

Running ACT Drives across active client engagements. Every Drive closes the gap between where a customer is and Level 5.

Mags Paracha

Marketing Manager

Building the L5 brand and market presence as the AI Operator category takes shape.

How We Hire

2,000

Applicants last year

Hired. The operating model scales through capability, not headcount.

Acceptance rate. The same discipline L5 applies to AI operations.

Every candidate starts with a 2-minute video submission. Communication is the first filter. Credentials are second. A candidate who cannot communicate clearly cannot operate AI for outcomes.

Ten of every thirty hires carry a technology undergraduate degree, 2 to 3 years of IT services experience, and an MBA from a program like XIM Bhubaneswar or IIFT Hyderabad. Business judgment and technical depth before day one. The constraint on scaling AI operations is not headcount. It is judgment. L5 built a hiring model to solve for that.

Operating Agreement

FAIR.

Not a values statement. The bilateral agreement L5 holds with every customer, partner, and team member. L5 customers choose a company most of their peers have not heard of. That is a bet. FAIR is the structural answer to that bet.

Flexibility

L5 adapts to how customers operate. Constraints are real. The methodology adjusts without compromising outcomes. Three services, multiple entry points, scope that fits the customer's reality.

Accountability

L5 owns its deliverables. Customers own theirs. Named in the SOW before work begins. Half of failed implementations fail because the customer side did not hold up their end. L5 names this upfront.

Integrity

Proof over claims, always. Real customer names. Real timelines. Real numbers. Appropriate positioning without any lies.

Respect

Non-negotiable in both directions. L5 has ended customer relationships over disrespect to the team. Premium partners set terms.

BLOOMBERG

As Featured On

Built from real work, not a conference room.

Anu Bulusu and Bipin Paracha co-founded INRY and shaped it into one of the fastest-growing professional services firms in the US before its acquisition in 2024. L5 is the next step, built specifically to close the gap between AI deployed and AI operated.

No one has the finished playbook for AI operations. L5 does not claim to have it either. What L5 has is something better: 600+ production environments, 100+ recurring engagements, and a team running AI operations every week across dozens of customers simultaneously. ACT is the methodology extracted from that work. It started as an onboarding framework for ClickUp and compressed average onboarding from 55 days to 7. L5 ran it first and wrote it second. That is how real methodology gets built.

Bloomberg TV

Bipin Paracha and Anu Bulusu featured on The American Dream TV Show. They share the INRY story and what building an AI operations company looks like from the inside.

Become the leader who moved to Level 5 before your peers decided to start.

L5 provides the business case before the engagement starts. Every Drive produces data to defend it. The quarterly reassessment gives you the story to tell upward. One week. Fixed scope. You leave with the business case your CFO will want to see.

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