L5 co-founders Bipin Paracha and Anu Bulusu on building L5, featured on The American Dream on Bloomberg TV.
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6 min watch
Chapters
Building L5: The Founders' Journey
L5 co-founders Bipin Paracha and Anu Bulusu joined The American Dream on Bloomberg Television to talk about building L5. The conversation covers why they founded the company in 2023, the case for operating AI on purpose-built service management platforms, and what it takes to reach more than 600 customers in two years.
Bipin Paracha is CEO. Anu Bulusu is Chairman. Both built and scaled service management practices before L5, including helping define HR Service Delivery at INRY on ServiceNow.
A list shows what needs doing but not when it happens. How ClickUp's Calendar view places tasks on a calendar by their dates, what a task needs to appear there, and how filters and color coding shape what the calendar shows.
An SLA policy sets how quickly a support team must reply to and resolve tickets. How to create one in Zendesk Admin Center, set first reply time targets by priority in business hours, and confirm the policy applies to a new ticket.
Assignee cards on a ClickUp dashboard show who holds the work and what is still unassigned, with no setup beyond adding the card. How to add them from the card library, switch between chart styles, and narrow a card to one person.
A help desk needs answers customers can read and procedures only agents should see. How an internal article in Zendesk appears in the knowledge panel on a ticket, and the one setting that makes an article internal.
3 min/Oct 2026
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