L5 co-founders Bipin Paracha and Anu Bulusu on building L5, featured on The American Dream on Bloomberg TV.
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Building L5: The Founders' Journey
L5 co-founders Bipin Paracha and Anu Bulusu joined The American Dream on Bloomberg Television to talk about building L5. The conversation covers why they founded the company in 2023, the case for operating AI on purpose-built service management platforms, and what it takes to reach more than 600 customers in two years.
Bipin Paracha is CEO. Anu Bulusu is Chairman. Both built and scaled service management practices before L5, including helping define HR Service Delivery at INRY on ServiceNow.
When work is spread across several lists, no single list shows where it stands. How status cards on a ClickUp dashboard show the split of tasks by status, how long tasks sit in each status, and how that changes over time.
Dashboard cards turn ClickUp task data into charts a team can read at a glance. How to add a card from the Custom section, build a bar chart on a custom field and a pie chart by status, and choose cards by the question each one answers.
When every HR request arrives at one shared address, someone has to read and assign each one, and the whole team can see every ticket. How one Zendesk trigger routes payroll emails by keyword to the team that handles them, with everything else going to a default group.
A report in Zendesk Explore answers one question about your ticket data, and a dashboard puts several together. How to start a report, how Quick report builds one from a plain-language question, and how the report builder shapes the result.
2 min/Oct 2026
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